1. Uncover your brand
The first step when it comes to identifying how to brand yourself online is uncovering your brand. This is a key component to making sure that you are represented positively and accurately online.
Branding yourself is not an act or a show you put on for others. Your brand reflects who you are at your core. The qualities that define you as a person should shape your brand too. These attributes are unmistakable.
If I asked ten members of your family how they would describe you, they would likely describe you by using a few key words. Identifying the heart of who you are is key when undergoing the process of branding yourself appropriately.
To help you in this self-discovery phase, here are a few questions to ask yourself:
- What are my biggest strengths?
- What am I most passionate about?
- What makes me unique?
2. Build your brand’s foundation
Now that you’ve spent some time thinking about who you are and what your brand should say about you, it’s time to incorporate that into the actual construction of your online brand.
Start to build an online presence that reinforces your qualifications on platforms where you know that people will want to connect with you. Consider these points while working on your property’s foundation:
- Determine the best way to position your brand online in your industry
- Research successful individuals in your field and familiarize yourself with their branding strategies
- Look at these leaders for inspiration and consider how you are similar and different from them
- Build an online presence that highlights your expertise and makes it easy for people to get in touch with you
- Make sure people find your online presence when you get looked up
- Monitor the web for damaging content
- Actively build your brand to protect it from future threats, and mitigate the impact of damaging results by reacting quickly and strategically
3. Develop a credible brand
Once you’ve articulated your brand, (those authentic qualities and characteristics that make you unique), focus on credibility and building your audience.
Creating a strong foundation of sites and profiles that showcase your assets and provide a meaningful user experience is a must. But in terms of branding yourself effectively – you need an audience.
Credibility is the first step in establishing that audience. If people don’t trust what you have to say, then they aren’t going to engage with your work or help you find new professional opportunities.
Your brand’s credibility
Conveying credibility to those who visit your sites and profiles is not as difficult as you may think when it comes to branding yourself online. We suggest that you follow these steps for the best outcome:
- Create highly customized content
- Publish brand-strengthening content
- Demonstrate that you are active in your field
- Take your spot as a thought leader
- Partner with thought leaders, influencers and gatekeepers in your industry
- Get your content published or syndicated on other trusted sites
Identifying your target market and building your audience
Talking about “target markets” may seem a little advanced – especially if you’re still figuring out the basics of branding yourself. But don’t worry, the idea isn’t that complicated. In this case, “target markets” just means the people that will be interested in what you have to say.
If you are actively selling a product or service, a “target market” describes the people that you want as customers and clients.
Determine Your Target:
Before you can build content for your audience, you need to clearly identify your target. Start by asking yourself the following questions:
- Who do I think needs to know about my product, services or personal brand? Why do I think that’s my target?
- Who do I think would be interested in using my product (or interacting with my online brand)? Why do I think that’s the case?
- Of these “need to know” and “would be interested” groups, how many would actually be willing to shell out money for my product or service?
- Who would be willing to help me further develop my online brand and present me with professional or academic opportunities? How can I better understand that cross section of my audience?
While your brand shouldn’t fully cater to what you think an admissions counselor is looking for, by branding yourself effectively you’ll give them a better picture of who you are and why they should absolutely accept you.
Categorised in: Marketing
This post was written by jeffaltadmin